Company Plans To Bring Back Iconic Longaberger Brand Of Baskets

An Ohio based manufacturer is announcing plans to bring back the iconic Longaberger brand of baskets.

Dresden and Company has announced it had reached an agreement with New York based Xcel Brands to restart the basket brand, which at one time brought in an estimated one-billion dollars in annual sales.

Longaberger was also known for its famous basket-shaped building in Newark, which served as its headquarters from 1997 to 2016.

Central Ohio developer Steve Coon is planning to turn the basket building into a luxury hotel set to open by 2021.